Felix Sockwell is an artist, graphic designer, and art director who specializes in the creation of logos, icons and icon systems, murals, and animations. He has worked with many high-profile brands to develop logos and icon systems, and developed the GUI (graphic user interface) for the New York Times iPhone app. He lives in Maplewood, New Jersey. See more of his work at www.felixsockwell.com.

Emily J. Potts has been a writer and editor in the design industry for more than 25 years. In that time she has managed a slew of publications, people, and events. Currently she is an independent writer, editor, and consultant working for a variety of clients in and out of the design industry. She nearly killed Felix during the making of this book. She lives in Peoria, Illinois. www.emilyjpotts.com

Steven Heller was an art director at the New York Times for 33 years, originally on the OpEd Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at www.hellerbooks.com.