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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

De (autor): Douglas Van Praet

review Goodreads
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing - Douglas Van Praet

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

De (autor): Douglas Van Praet

review Goodreads
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
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