This work is a representative cross section of the Swiss watchmaking tradition.

J. Michael Mehltretter, watch expert and mechanical engineer, describes the histories and technologies of seven Swiss watch brands. Without relying solely on the watch manufacturers, he has collected well-founded information:

- a guide for the acquisition of fine watches, with examples that illustrate the cost of their servicing and overhaul
- describes how their values have developed

Exclusive photographs will delight collectors of valuable wristwatches, but at the same time, the author shows the watches in the context of a lifestyle that includes fast cars and gourmet restaurants. The narrative quality of the book comes from the numerous stories about noble timepieces that are cleverly woven into the dense factual information:

- Which watch did Frank Sinatra present as a gift to the FBI agent who freed his son from the hands of kidnappers?
- Which fine watch of Swiss origin was found on the left wrist of Chuck Barris, the American television host and producer who shaped the originals of many game shows that are still popular today?

Technology, history and stories, good taste, and the "joy of enjoyment"; this book conveys all facets of the hobby of collecting Swiss wristwatches.