Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
De (autor): Jim Blythe

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
De (autor): Jim Blythe
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
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Descrierea produsului
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
Detaliile produsului
- Categoria: Miscellaneous
- Autor: Jim Blythe
- Editura: SAGE PUBLICATIONS INC
- An aparitie: 2006
- Editie: Paperback / softback
- Format: 130 x 298 x 15
- Nr. pagini: 160
- Serie: Very Short, Fairly Interesting Cheap Books
- Cod: BRT9781412930888
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