Laura Ries is a leading marketing strategist, bestselling author and television personality. Together with her father Al Ries, the positioning pioneer, she consults with companies around the world. She is co-author of five marketing books that have become bestsellers. The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer, her debut solo book, was first published in 2012 as an ebook. It introduced the revolutionary principle that in marketing the visual is more important than the verbal. It has been translated into the Chinese, Russian, Turkish and German languages. Her second book "Battlecry" complements the Visual Hammer book by outlining strategies for improving the effectiveness of a company's verbal nail. In addition to her consulting assignments, Laura is a frequent guest on major television programs from the O'Reilly Factor to Squawk Box. She appears regularly on Fox News, Fox Business, CNBC, CNN and HLN. And she is frequently quoted by the Associated Press, Bloomberg and The Wall Street Journal. A resident of Atlanta, Georgia, Laura enjoys many outdoor activities such as horseback riding, swimming, skiing and triathlons. Her website is: LauraRies.com. Her company's website is: Ries.com.