Schwalbe, Will: - WILL SCHWALBE has worked in publishing (he's now EVP, Editorial Development for Macmillan); digital media, as the founder and CEO of Cookstr.com; and as a journalist, writing for various publications, including The New York Times and the South China Morning Post. He is the author of Books for Living, The End of Your Life Book Club, and coauthor, with David Shipley, of Send: Why People Email So Badly and How to Do It Better.