Reny, Sr.: - Sr. Reny is the name of the creative studio used by the Spanish illustrator and designer Javier Ramírez, (Vigo,1987). When he was little, he got to know urban culture and began to express himself through graffiti. Inspired by this culture he decided to study illustration and graphic design. Later on, he developed his activity in advertising agencies and the textile sector until he decided to change his direction and focus on what he always wanted, illustration. Today he works for many brands in advertising campaigns, packaging, editorial publications and many different projects reflecting their ideas.