There are millions of people tasked to manage the relationships between their companies and the advertising, marketing, media, and consulting agencies they have hired. Across the industry, though, there is little conversation about how to foster great relationships between clients and agencies, which in turn generates maximum value.
Why is this? First, leaders on the client side are rarely forced to be great clients because of a complicated power dynamic, and a lack of clarity around why it would even be worth the time invested. Secondly, there is little to no coaching or teaching around how to be a great client.
What if the people hiring agencies, consultancies, and even freelancers were more curious as to how to be the best possible client and reap the rewards of that excellence? What if there were some practical ways to help them?
In You Get The Agency You Deserve, Jared Belsky outlines twenty practical and emotional lessons to help clients get the most out of their agency partnership. Belsky's perspectives will not only lead to mutual trust and better communication with agency partners-they will lead to more successful campaigns that will help your company's bottom line.
After reading You Get the Agency You Deserve, you'll be equipped to:
Provide effective feedback to your team Set clear expectations and goals that will produce better work and results Better motivate team members by communicating with confidence, candor, and optimism realize the best path for navigating conflict is not a divorce, but rather improving the relationship
Belsky's expertise comes from 20 years of leading some of the nation's most successful digital agencies, as the CEO now at Acadia and previously at 360i. He has also managed the integrated media budget for Coca-Cola's Fanta brand, giving him a unique perspective with experience on both the client and agency side.
Whether you're the chief marketing officer of a Fortune 500 company who wants to be a more effective client for your agency partner, or whether you want to establish better communication with your team, this book will provide critical insights to inspire better work.
Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews
"Many executives want to have a more productive relationship with their agency, but don't know where to start. This book provides practical take-home value to get you started." - Ellie Doty, CMO of Dolphin Entertainment and former CMO