There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you're able to gain more views and more subscribers. At the end of the day the goal is to get your videos in front of as many eyeballs as possible so that you can get your message, cause, product, service or company out there.