B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.
PRP: 489.52 Lei
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416.09Lei
416.09Lei
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Descrierea produsului
This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.
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