B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

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Editie: Paperback

Nr. pagini: 226

Cod: BRT9783031234088

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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience

De (autor): Daniel D. Prior

B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience

De (autor): Daniel D. Prior

Descrierea produsului

S-ar putea sa-ti placa si

Do B2B Better: Drive Growth Through Game-Changing Customer Experience - Jim Tincher

Transform Customer Experience: How to Achieve Customer Success and Create Exceptional CX - Isabella Villani

The Customer Support Handbook: How to Create the Ultimate Customer Experience for Your Brand - Jeff Vincent

The Power of Customer Experience: 5 Elements To Make An Impact - Elizabeth Dixon

Make Your Brand Legendary: Create Raving Fans with the Customer Experience Engine - Scott Wozniak

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results - David J. Anderson

The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work - Scott Mckain

Outside in: The Power of Putting Customers at the Center of Your Business - Harley Manning

The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty - Shaun Belding

Customer Loyalty: How to Earn It, How to Keep It - Jill Griffin

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Jeanne Bliss

Rule of 24: The Future of B2B Client Engagement - Robert D. Riefstahl

Managing Customer Experience and Relationships: A Strategic Framework - Martha Rogers

Maximizing Customer Loyalty - C. William Crutcher

All for One: 10 Strategies for Building Trusted Client Partnerships - Andrew Sobel

Marketing Services: Competing Through Quality - Leonard L. Berry

Business-To-Business Marketing - Ross Brennan

The Data Deluge: Making Marketing Work for Brands and People - Arun C. Kumar

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