An in-depth look at how certain best practices can have unintended and negative effects on businesses, and how to avoid them.

• Based on rigorous research, most of it the author's own.
• Great stories (from the world of management and beyond).
• Freek is an entertaining storyteller.
• Even though the book is steeped in academic research, the author writes in a clear, conversational, and trade-friendly voice.
• Diagnoses a problem and offers detailed and actionable prescriptions.

Audience: Senior C-suite executives. It is not a book about basic issues concerning strategic management. Instead, it offers a novel perspective on strategic management, handing senior managers a new way to think about innovation and generate proactive change. General business audience. The book has genuinely entertaining stories, and Freek writes in an entertaining way.

Announced first printing: 20,000
Laydown goal: 5,000