Effective Organisational Communication
Effective Organisational Communication
This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing.
Features to aid learning include:
Real-world case studies, from organisations of all kinds, that bring the topics alive.
'Face to face' case studies to connect concepts and issues with typical everyday communication challenges found at university and work.
Up to the minute coverage of international and inter-cultural communication and emerging technologies.
Web links providing a starting point for research and further study on key issues in each chapter.
PRP: 729.44 Lei
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656.50Lei
656.50Lei
729.44 LeiLivrare in 2-4 saptamani
Descrierea produsului
This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing.
Features to aid learning include:
Real-world case studies, from organisations of all kinds, that bring the topics alive.
'Face to face' case studies to connect concepts and issues with typical everyday communication challenges found at university and work.
Up to the minute coverage of international and inter-cultural communication and emerging technologies.
Web links providing a starting point for research and further study on key issues in each chapter.
Detaliile produsului