Racism is a complex issue that has been around for centuries. It's easy to think of racism as something that only exists in the conscious mind, but the truth is that our brains are wired to make unconscious associations between race and certain qualities. In this groundbreaking new book, Richard Shealey explores the science behind these unconscious identifications of racism. Drawing on the latest study in psychology, neuroscience, and sociology, Richard provides a comprehensive overview of how these unconscious biases develop and how they can be overcome. By examining how our brains process information about race, this book sheds light on the hidden ways racism operates in our lives. He provides practical strategies for overcoming these biases and offers hope for a future in which we can all live together in a more just and equitable society. With its rigorous scientific approach and engaging writing style, this book is a must-read for people interested in understanding the complex issue of racism.