LINE FRIENDS is a global character brand that originally started from BROWN & FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including 'BT21', characters created together with global boy band BTS. LINE FRIENDS is also expanding its IP based business by partnering with various media and game companies such as Netflix, featuring in the original animated series, SUPERCELL's 'Brawl Stars' and NEXON's 'KartRider'. LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication and differentiated brand experience across multiple retail touch-points and its online sales platforms.