What might happen if we could SEE carbon dioxide in the atmosphere? What if CO2 were, say, pink? In this engaging, funny, and highly timely book for children (and their adults!), a young boy whose parents named him Wilbur "in honor of that pig in Charlotte's Web" discovers the power of the human imagination and how he can tap that power to see a shade of pink so astonishing it just might save the Planet. With help from his geeky "dorkasaurus" Dad and a pair of bright green goggles, young Will learns all about carbon and caring, carpooling and climate change, and how learning to see "this particular pink" will help all of us keep our Planet cool.