Scientific Advertising: Complete and Unabridged
De (autor): Claude C. Hopkins
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
-10%
transport gratuit
PRP: 95.15 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
85.64Lei
85.64Lei
95.15 LeiPrimesti 85 puncte
Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!
Livrare in 2-4 saptamani
X
Pentru a putea comanda rapid este nevoie sa introduceti numarul dvs de telefon in formatul 0xxxxxxxxx (10 cifre).Un operator Libris.ro va suna si va cere telefonic restul datelor necesare.
Descrierea produsului
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
Detaliile produsului
De pe acelasi raft
-
-10%
transport gratuit
Scouting for the Bluecoats: Navajos, Apaches, and the U.S. Military, 1873-1911 - Robert S. Mcpherson
PRP: 165.27 Lei
148.74 Lei
148.74 Lei165.27 Lei
De acelasi autor
Parerea ta e inspiratie pentru comunitatea Libris!