Hey, I'm Andy.

Many of you know me from my industry-leading sales podcasts: Accelerate with Andy Paul and Sales Enablement with Andy Paul. At the time of publication, I've produced over 1,000 episodes of the absolute best conversations in sales, which millions of you have listened to (thank you for your support!).

Or perhaps you are one of the hundreds of thousands of sales professionals that follow my daily posts on LinkedIn. The conversations I have with you there are inspiring.

Or maybe you've read one of my previous bestselling sales books.

So, you know that I believe that everything good in sales starts and ends with the individual salesperson. My mission over the past twenty years has been to elevate the individual seller.

Process, methodology and technology don't win deals; people do. People are the key differentiator. People buy from people. My whole career has been built on this understanding.

It hasn't mattered whether I was selling computers to a small business, selling complex satellite communications systems to some of the largest enterprises in the world, or selling advisory services to a Fortune 500 firm. Everything I have achieved is based on the human-centered sales principles contained in this book.

You can achieve your goals too. I can help you. Follow me on LinkedIn to get my latest perspectives on work and life: linkedin.com/in/realandypaul. And visit AndyPaul.com/Community to join our free community and benefit from our online classes on Selling In, community events, peer mentoring, exclusive content from Andy, and more!

Visit andypaul.com to learn about the services we provide to help you master the art of Selling In.