?Bold?, ?Shameless?, ?Siren? were just some of the (kinder) words u sed to describe Qandeel Baloch. She embraced these labels and played the coquette, yet dished out biting critiques of some of Pakistan's most holy cows. Pakistanis snickered at her fake American accent, but marvelled at her gumption. She was the stuff of a hundred memes and Pakistan's first celebrity-by-social media. Qandeel first captured the nation's attention on Pak istan Idol with a failed audition and tearful outburst.But it was in February 2016, when she uploaded a Facebook video mocking a presidential ?warning? not to celebrate Valentine's Day, that she went ?viral?. In the video, which racked up nearly a million views, she lies in bed, in a low- cut red dress, and says in broken English, ?They can stop to people go out ...but they can't stop to people love.? The video shows us everything that Pakistanis loved-and loved to hate-about Qandeel, ?Pakistan's Kim Kardashian?. Five months later, she would be dead. In July 2016, Qandeel's brother would strangle her in their family home, in what was described as an ?honour killing?-a punishment for the ?shame? her online behaviour had brought to the family.