SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America's most respected leaders--the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others.

In talking to these sideline CEOs, Marty develops a set of leadership pillars that include:

• Building vital TRUST within the organization.
• Creating open lines of COMMUNICATION.
• DELEGATING responsibility--and thereby empowerment--to your coaches and players.
• Establishing and sustaining the RIGHT CULTURE in your program.
• MANAGING CRISES and adversity.
• EVOLVING with the game, the players and society, and always challenging your team.