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Social Marketing - International Student Edition

De (autor): Nancy Lee

review Goodreads
Social Marketing - International Student Edition - Nancy Lee

Social Marketing - International Student Edition

De (autor): Nancy Lee

review Goodreads
Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
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604.35Lei

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671.50 Lei

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Descrierea produsului

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
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