Jesus Christ offers His love and forgiveness to a lost and hurting world. This is the most important message your family, friends, and neighbors will ever hear. If the church is to succeed in its evangelistic mission, the good news of the gospel must be boldly, clearly, and sensitively communicated so that as many as possible might listen, and all those who listen may truly understand and experience the transforming power of God's grace. Followers of the risen, reigning and returning Christ need to tell the good news often, and tell it well. If you want your life to count toward bringing others to the Savior; if you want to recommend Jesus to all who will listen, this book is written for you. God is ready, willing, and more than able to use you right where you are. No matter your personality type, spiritual giftedness, or circumstances, you can play a vital role in helping the love and forgiveness of Christ become a reality in the lives of your family, friends, neighbors, and indeed anyone ready to listen. ""Numerous books about evangelism fill the shelves of libraries, churches, and Christian bookstores. When it comes to the shelves of my own personal library, however, Mark McCloskey's Tell It Often, Tell It Well stands atop them all. In this book McCloskey weaves biblical and theological foundations together with the tenants of philosophy, methodology, and communication theory in order to assist personal evangelists in sharing as much of the gospel as possible, with as many as possible, as soon as possible, and as clearly as possible. Some personal evangelists tell the gospel often, but do not do so well. Others spend so much time studying the gospel so as to tell it well, but do not do it often enough. I'm convinced Mark McCloskey's book helps readers do exactly what the title says . . . ""to tell the gospel often and to tell it well!"" --MATT QUEEN, L. R. Scarborough Chair of Evangelism (""The Chair of Fire""), Associate Professor of Evangelism, Southwestern Baptist Theological Seminary, Fort Worth, Texas ""Have you had a desire in your heart to introduce your loved ones, your neighbors, friends and associates, even strangers, to the Lord Jesus Christ? But have the barriers of fear and guilt intimidated you and prevented you from being that witness you long to be? If so, this book will provide the key that can unlock the door to the greatest adventure of your life, sharing the Lord Jesus Christ with others. In this outstanding book, Mark presents a wel