Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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Editie: Cartonata

Format: 222 x 144 x 20 mm

Nr. pagini: 261

Limba: English

Cod: BRT9780230013506

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Marketing Competences and Strategic Flexibility in China

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Reinventing Capitalism in the Age of Big Data

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Dynamic Growth of Chinese Firms in the Global Market - David Tse

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Marketing Strategy and Competitive Positioning, 7th Edition - Graham Hooley

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101 Tips for Improving Your Business Communication - Edward Barr

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What It Takes - Charles D. Ellis

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How to Build a High-Performing Single-Family Office: Guidelines for Family Members and Senior Executives - Robert Daugherty

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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality - Steven C. Wheelwright

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Moving Diversity Forward: How to Go from Well-Meaning to Well-Doing - Verna A. Myers

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Marketing Competences and Strategic Flexibility in China

De (autor): Richard Li-Hua

Marketing Competences and Strategic Flexibility in China

De (autor): Richard Li-Hua

Descrierea produsului

De pe acelasi raft

Marketing Competences and Strategic Flexibility in China

Dynamic Capabilities and Strategic Management - David J Teece

Trafficking Data: How China Is Winning the Battle for Digital Sovereignty - Aynne Kokas

Enterprise and its Business Environment - Norin Arshed

Reinventing Capitalism in the Age of Big Data

The Rise of China, Inc.: How the Chinese Communist Party Transformed China Into a Giant Corporation - Shaomin Li

Enterprise China: Adopting a Competitive Strategy for Business Success - J. Stewart Black

The Fat Tail: The Power of Political Knowledge in an Uncertain World - Ian Bremmer

Dynamic Growth of Chinese Firms in the Global Market - David Tse

The Garlic Papers: A Small Garlic Farm in the Age of Global Vampires - Stanley Crawford

Dead in a Week: A Forensic Instincts / Zermatt Group Thriller - Andrea Kane

The Power Law: Venture Capital and the Making of the New Future - Sebastian Mallaby

Marketing Strategy and Competitive Positioning, 7th Edition - Graham Hooley

It Governance: How Top Performers Manage It Decision Rights for Superior Results - Peter Weill

101 Tips for Improving Your Business Communication - Edward Barr

The Why of Work: How Great Leaders Build Abundant Organizations That Win - David Ulrich

What It Takes - Charles D. Ellis

How to Build a High-Performing Single-Family Office: Guidelines for Family Members and Senior Executives - Robert Daugherty

Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality - Steven C. Wheelwright

Moving Diversity Forward: How to Go from Well-Meaning to Well-Doing - Verna A. Myers

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