A bold, holistic and often spiritual examination not merely of the world of advertising, but also of the entire world view, this book reveals how people's relationships with self, others, their businesses, the economy, and the Earth impact every aspect of life. Serafinn shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm.
Is Marketing making us ILL? Could marketing be making our society and our planet ILL? That is the question marketer and coach Lynn Serafinn poses in this eye-opening, informative and inspiring read. A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the ethical business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.' Brit Writers Awards Finalist
eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues BONUS GIFT: On the last page of the book, there is a link to a page where readers can download 7 MP3s (over 10 hours of audio) from the '7 Graces Telesummit' with over 20 international speakers on the topic of ethical marketing. PRAISE FOR 'THE 7 GRACES OF MARKETING 'At last! Here's a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity--and we still profit and prosper as we help each other. I love it!'
DR JOE VITALE
Author of The Attractor Factor and Buying Trances 'This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance.'
ERIC PEARL
Author of The Reconnection: Heal Others, Heal Yourself 'The world NEEDS this book! Lynn is